European temperatures rise, air conditioning sales increase

With extreme heat weather sweeping across the European continent, household appliances such as air conditioners and heat pumps, which were originally considered "non essential", are quietly changing the consumption structure of some European households. This demand change driven by climate change is gradually affecting the pattern of the European white goods market and opening up a new channel for Chinese home appliance companies to "green go global". During visits to many parts of Europe this summer, reporters found that against the backdrop of increasingly frequent high temperatures, the acceptance of refrigeration products among European residents is quietly increasing.

High temperature drives demand transformation

According to the latest report from the World Meteorological Organization, temperatures in southern Spain soared to 46 ℃, while France experienced its hottest day on record on June 30th. In early July, Austria, Slovenia, Bosnia and Herzegovina and other countries issued red alerts for high temperatures, while Germany, Italy, Portugal and other countries also entered a "roasting mode".

However, in sharp contrast to the soaring temperatures, the popularity of air conditioning in Europe is still much lower than in other major economies: high electricity prices, high rental ratios, and deeply rooted energy-saving and environmental protection concepts have led many families to rely on fans or sunshades to survive the summer; Even in big cities like Paris and Berlin, it is not common for public transportation such as subways to be equipped with air conditioning.

The increasingly frequent extreme heat weather and its impact on health seem to be gradually shaking this deeply rooted traditional concept. At a chain electronics store in Stuttgart, Germany, reporters saw multiple air conditioning models labeled as "sold out". Europe is starting to truly need air conditioning. In the past, air conditioning was seen as a luxury item, but now it has become a necessity in the lives of many families.